MKSSA is having me back this year to train recruiters in three massive LinkedIn And Facebook Training sessions on Monday, April 20th at City Place One.
Information is here at the MKSSA site, (the date is Monday, not Tuesday, and they'll be fixing it). The Kansas City session will be April 22nd.
Here is the session description, which includes new information from my recent presenations at Talent Net Live and Sourcecon.
Session #1: 8:00 a.m. – 10:00 a.m. -
LinkedIn Basics -
LinkedIn's changes in the last year include limited number of searches, search algorithm changes, and a huge influx of salespeople and spammers touching the same candidates you're trying to recruit.
Using a new community based search pattern, Jim Durbin shows how to find, attract, and message candidates on LinkedIn. This course is a useful primer for those who regularly use LinkedIn to hire, and it's essential for new recruiters who have never taken training.
This course is also targeted solely to how third party recruiters function, focusing on speed instead of comprehensive search. The training will include emphasis on hiring office and light industrial, technology, finance, and other professional services. Extensive new Boolean techniques and extensive integration with Dice, Indeed, and CareerBuilder are included.
Session #2: 10:15 a.m. – 12:15 p.m.
Facebook remains a powerful tool for candidates outside of LinkedIn, which represents over 70% of the working US population. Facebook Graph Search, Job Postings, Data Research, and Messaging are covered for those looking to stay competitive with corporate departments.
Extensive attention will be be paid to how contract staffing firms use Facebook for fast hires, focusing on live requirements.
Facebook will include advertising and data research tools in a small module at the end.
Session #3: 1:45 p.m. – 3:45 p.m. -
LinkedIn Advanced is a must-attend course built off the recent Sourcecon conference. Jim walks us through how direct hire and contract recruiters can build large lists using LinkedIn as a hub.
These advanced techniques, which include visual sourcing and tool integration, are not available online, and represent 8 years of training. Class attendees will also learn the secret of gathering CEO cell phone and direct dial numbers from the internet.